Friday 22 January 2016
Evaluation Q2
London Bridge was one of our filming locations and a number
of shots were taken there and were shown in the Music Video. The Shard is shown
in the banner of the artists website home page and it is the first thing you
see on the home page. A picture of the shard is also shown on the Digipak. It
is shown on the inside and outside of the digipak. The target audience will
notice that an image of the shard is in all of the products made.
I have used the colour scheme of different shades of brown.
The main parts of the music video were the stage scenes, they contain the main
artist image that would be used in all three products. In the stage scenes
there is a vintage brown look and I’ve decided to use that in all my products. On
my website I’ve used light and dark shades of grey/brown on elements like
buttons, header and the fonts. My digipak is has a monotone look but with a
vintage brown filter. I’ve used bright brown and white text. The vintage brown
colour scheme is used in all three products. The audience will notice that it
is part of what represents the artist.
All products also contain an image of the artist wearing a
grey suit with a black shirt. We chose that outfit to be part of the artist
image and we’ve included it in all of our products.
I think the target audience would be attracted to my
ancillary products because the images that I’ve created through Adobe Photoshop
show what the album can be about. The vintage brown look on the products shows
that the artist’s music is from the pop-soul genre. The font that I’ve used is
professional and looks good. The website homepage contains the latest social
media feeds of the artist, it will allow the target audience to know what the
artist is up to.
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